Extreme Hospitality

An approach to customer experience

In his book 'Setting the Table', famous restaurateur Danny Meyer describes his approach to success in the hospitality business. He calls it 'Enlightened Hospitality'. Im calling it Extreme Hospitality. He goes on to describe his insanely obsessive approach to taking care of his guests...

Calling loyal guests ahead of their reservation to thank them for their support.

Seating guests in the same industry near each other to arrange for a chance meeting.

Noticing body language of guests to identify if they aren't enjoying their food, if they are annoyed, if it’s a good time to say hello etc.

It goes on and on...

Just because you aren't in the hospitality business doesn't mean that you cannot also apply Extreme Hospitality to your customers. It might be a phone call to check-in, a small gift to show appreciation, a referral for their business. Think today about how you can make a single customer’s day just a little brighter with a small gesture.